Establishing consistent standards


"Towergate is Europe's largest independently owned insurance intermediary and a driving force within the industry. Polemark were appointed to implement the new online design standards that had been developed as part of Towergate’s rebranding."

The brief

The website is playing a prominent part in helping to build the new NCB branding. Polemark provides NCB with ongoing training, support and maintenance, and will add new features to ensure the website continues to meets its audiences’ expectations of a leading charity.

Build “signature websites” for Towergate using Immediacy CMS to establish a set of master templates and development procedures that could be adopted for all of Towergate’s websites.

The solution

Polemark worked closely with Towergate’s Web Team and focussed on two websites – Towergate Connect and Towergate Mia – to develop consistent typography, picture usage and underlying templates for the organisation.

The result

Towergate is rolling out the new site standards across its numerous websites safe in the knowledge that consistent standards will be adopted to strengthen the brand’s identity in the marketplace.

Technical specifications

Immediacy CMS 5.3

Open Architecture uses XML, ODBC, ADO, SOAP, IIS, ASP.NET 2.0

SQL Server 2005 compatibility

IE7 and ASP.NET 2.0 compatibility

Compliance with DDA double-A standards

Code validated to XHTML 1.0 Strict

Third party software integration using open interfaces

Custom Event plug-in developed for Immediacy

Optimised to 1024 x 768 pixels screen resolution

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