Email marketing

Target and Engage

”We’ve run a number of campaigns over the past 12 months but have been disappointed by the low percentage of open and click through rates.”

Polemark can assist in defining an effective email marketing strategy that complements your overall marketing effort and execute it, if required.

email marketing

Strategy is one of the most important and often overlooked elements of a successful email marketing campaign. It’s possible to practice email marketing for years without a formal strategy but, to achieve the best results, you need one.

Polemark can help define one. Most email marketing is reactive and usually last minute; as a result, the quality and effectiveness of the email campaigns suffer. If you put a plan together you can create timely campaigns that complement offline events with the right creative treatment and message.

Our campaigns have resulted in increased numbers signing up for newsletters or attending events such as Open Days, sponsored bike rides and webinars or downloading further information or referring friends.

Call our sales team today on 0845 053 1657 to discuss your CMS plans or for more information about our services

We utilise a formal consultancy process to develop a strategy which involves:

• identifying qualitative goals

• analysing the current situation

• defining the target audience(s)

• determining the different types of email to meet your needs

• developing a volume, frequency and send schedule

• identifying the website developments required to support the strategy

• defining the email template

Our process results in a clear strategy for the client with defined purpose, goals, method, budget and projected results.

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